Parsonex Financial Services allows the owners of the Parsonex financial planning franchise the freedom to employ a variety of marketing methods. Our training programs focus on equipping franchisees with what we consider to be the ‘best practices’’ of successful advisors. All of our systems rely on relationship marketing and a consultative process to sales. We don’t believe in cold calling, sending out random flyers or mail to people who are strangers. The financial services business is built on a platform of mutual trust between clients and advisors. Clients have to know you, like you, and trust you. Some of the most effective marketing systems training that franchisees will receive are:
New Advisor Field Training System
Through the process of recruiting, training and developing a sales team for your branch office, you will be seeing clients as part of the new advisors training program. This system is a win-win for new advisors, clients, and branch managers. It helps a new advisor get started in the business by spreading the word about their new business, utilizes the credibility they have in the community, and capitalizes on the branch manager or senior advisors experience and expertise.
Client Dinner Seminars
This is the centerpiece to our financial planning franchise marketing system. When combined with a team of advisors in a branch office inviting potential prospects, this system has extremely high prospect-to-client conversion ratios. These seminars are professional, time efficient, and cost effective. Implemented as part of your branch system, they provide an excellent source of referrals from existing clients.
The most effective source of new clients is referrals from existing clients. While it takes some time to begin getting referrals, this is an area that will be most effective long-term and will grow significantly over time. The key is doing a GREAT job for your clients so that they want to refer you.
Product Partners Systems
As an owner of a financial planning franchise you will have direct access to wholesalers in your local area from product providers. Additionally, product partners have a vast assortment of brochures, presentations, mailers and other pre- approved advertising materials. As a branch manager, most of these companies will provide you materials at no charge.